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The art of living: How Confucius’s higher standard for rich and poor offers opportunities for everyone to pursue excellence with dignity

“贫而乐,富而好礼。” explained!

A thriving society is, at its core, a wealthy one—where individuals pragmatically grind or courageously dream their way to fortune. This dynamism is its hallmark.
Yet in such a dynamic society, inequality is inevitable: a chasm between haves and have-nots. Wherever we stand on that divide, one question looms: How do we live with ourselves (being poor or wealthy) and others (being poor or wealthy) in its midst?
Enter a timeless dialogue in The Analects, between Confucius and his student Zigong.
In this conversation, Zigong proposes a baseline that the poor are not flattering and the rich are not arrogant. While Confucius confirms this as acceptable, he proposes a higher standard, saying that the poor are joyful and the rich are fond of propriety.
Over 2,500 years later, amid record wealth gaps, this wisdom cuts sharper than ever.

The original text in The Analects

子贡曰:“贫而无谄,富而无骄。何如?”
子曰:“可也。未若贫而乐,富而好礼者也。”

Translation

Zigong asked: “Is it not fine to be poor but without fawning, rich but without swagger?”
Confucius replied: “Well enough. But finer still: poor yet joyful, rich yet devoted to propriety.”

Key figures

子贡: Zigong, a student of Confucius, a savvy merchant-turned-scholar.
子: Confucius.

This exchange isn’t mere etiquette—it’s a roadmap from endurance to elevation. Let’s trace the ascent.

From 贫而无谄 to 贫而乐

This is from dignity to freedom.
贫而无谄: Poor, yet unbowed—no grovelling to the gilded. This is dignity’s spine: moral steel amid scarcity. But it’s defensive armour, and it could breed inner friction. Value clings to negation (“I won’t kowtow”), and possibly harbours traces of grudges against a lopsided world.
贫而乐: Poor, yet joyful. Here, the shift blooms: Self-worth roots inward. It doesn’t rely on wealth, or on confronting the rich. Value doesn’t need proof. Yet, happiness is genuine, sparked by the love of learning and a simple life. This is true liberation, a spiritual sovereignty, far better than mere restraint.
Such people sidestep pressures of survival, channeling energy into growth—learning and self-development.

From 富而无骄 to 富而好礼

This is from restraint to creation.
富而无骄: Rich but without arrogance. It is a baseline decorum, not flaunting wealth. But it is passive restraint — not doing something. It could be a veiled perch of privilege — abstaining, not engaging.
富而好礼: Rich yet fond of propriety. This transcends the previous withholding position, and fortune becomes catalyst, not cocoon. “好礼—Fond of propriety” is not to abide by rigid ceremonial rituals. Instead, it is to use wealth as a resource to actively uphold society’s interests, finance education and culture, and help underprivileged people. It is to weave personal gains into communal fabric. It is a creating process, an alchemy transforming hoard into harmony.
Such figures transcend ledgers, emerging as community stewards—embodying leadership character that elevates all.

Converging from both ends

In this conversation, Confucius paints an inclusive society that has room for people who get rich earlier and people who are just starting out as a “whip-holder”, and everyone in between.
Such a society is also full of warmth. The have-nots will not hate the rich, reducing the antagonism and tensions within the society. And the gracious haves actively give back to the society, closing the gaps between social classes through benevolence.
The outcome? It is definitely not an egalitarian society. Rather, it is a society full of goodwill and understanding. In such a society, regardless of being rich or poor, everyone can pursue a personalised excellence with dignity and with a peaceful mind.
Some people are doing better than others. Take CATL’s Zeng Yuqun: From rural roots to building a green-energy empire, he echoes Confucius’s teaching by channeling his wealth into quiet stewardship—donating to charities, and constructing schools in underserved villages. His factories stay rooted in Ningde, ensuring workers thrive near family, turning personal triumph into shared uplift.
In contrast, Amazon’s Jeff Bezos’s extravagant Italian wedding in 2025— a Venetian spectacle with celebrity guests—drew global scorn for its tone-deaf opulence amid local protests and housing crises.

Conclusion

Confucius’s wisdom is that he points out excellence is a relative term. It is not an isolated achievement that can be measured by bank statements. Instead, it is relational, related to how we live with our current situation (being poor or wealthy), and how we live with others (being poor or wealthy) in the society.
This type of excellence goes beyond professional skills. It is a state of living. And it is something worth pursuing and practicing.
Above all, these inner pursuit of excellence cements the foundation of a prosperous society.

Dive Deeper

This article is part of an e-course, The Freedom: 3 Lessons from Confucius on Wealth, Career, and Pursuit of Excellence. Explore the full program to get the complete, actionable framework for finding clarity and purpose in your professional and personal life.

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